Financial management

Key figures in the hospitality industry

An insight with Whispers

Man in a suit taps with index finger on a hologram with the inscription “KPI”, which stands for “Key Performance Indicator”

In today's data-driven age, it is essential for hoteliers to be informed about the right key performance indicators. These metrics, often referred to as KPIs (Key Performance Indicators), provide a clear insight into a hotel's operational efficiency. With Whispers, hoteliers get exactly these crucial data points at a glance. Below are some of the key performance indicators that Whispers provides.

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1. average daily rate (ADR):

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What is that?

The average room rate per room sold.

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Why is it important?

The ADR provides an overview of the revenue that a hotel generates per room.

It helps with pricing and the evaluation of sales strategies.

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‍ADR = room revenue / number of rooms sold

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2. revPAR (revenue per available room):

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What is that?

The average revenue per available room.

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Why is it important?

RevPAR combines ADR and occupancy rate to provide a comprehensive view of a hotel's revenue efficiency.

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3. gross operating profit per available room (GOPPAR):

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What is that?

The gross operating profit of a hotel divided by the number of available rooms.

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Why is it important?

GOPPAR measures the efficiency of a hotel in converting turnover into profit.

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With Whispers, hoteliers have instant access to these and many other KPIs. But it's not just about access to data. Whispers transforms these metrics into actionable insights so hoteliers can make proactive decisions that maximize the success of their business.

The hotel industry can be complex, but with the right data and tools, this complexity becomes manageable. Whispers is at the forefront of this data-driven revolution, helping hoteliers see the future more clearly.